While it is true that the main goal of the healthcare industry is to provide preventative care and to heal the sick, it still has to operate as a business. Hospitals, insurance companies, and Big Pharma come to mind when discussing healthcare as a business — however, there is a whole world of healthcare-related businesses that thrive in the modern age. Supplements, fitness trackers, and health management apps can be found in abundance and all fall under the purview of healthcare-related business.

Business in the healthcare world is constantly evolving due to newly developed technologies and a shifting healthcare landscape. New business opportunities consistently arise in the modern healthcare world, and sharp entrepreneurs capitalize on these whenever they can. Here are just a few ways the business side of healthcare is used today.

The Role of Data and Analytics

Data and analytics play an important role in the healthcare field. Whether it is a large corporation or an individual doctor’s practice, analysis of data provides invaluable insight into how their business operates. This data can help to pinpoint both strengths and weaknesses in a business, and analysis can provide solutions and ways to maximize effectiveness.

Hospital administrators will find that data and analytics are especially helpful to their business. Acting as the captain of the proverbial ship, hospital administrators are uniquely qualified to implement the information gleaned from data analysis. Changes put into place by hospital administrators not only help their bottom line, but have the potential to improve patient outcomes, morale among staff, and efficiency overall.

Even small businesses can benefit from data and analytics. If you are a doctor running a practice, chances are that you won’t have a large enough business to warrant employing a hospital administrator. Instead, consider obtaining a Master of Data Analytics online, allowing you to personally deal with the ins and outs of your practice without having to add an additional employee. This will expand your knowledge base and make payroll that much easier.

How Big Data Affects Healthcare Businesses

Big data, though similar in many ways to traditionally collected data, provides unique benefits that would otherwise be overlooked. The ability to analyze these new, huge data lakes provides businesses insight into daily staff operations, executive-decision making, consumer marketing, and more. Big data is also directly affecting the ability of employees, like nurses, to perform their duty at a higher level.

Hospitals can use big data to develop and implement a concrete business plan. Big data helps to identify current trends that can be marketed effectively, shed light on how well management and organization are doing in your business, and also shows hospital administrators the best places to use their allotted budget. Big data can also track overall performance of staff, indicating who is doing well and who may need to be moved to a part of the business that will capitalize on their skill set.

Big data is changing the way nurses work in many ways. It allows for easier documentation of the data received from patients from admission to discharge, ensures that staffing issues are lessened by pinpointing how many nurses need to be on shift at any given time, and provides nurses with a tool to determine which evidence-based best practices to use on a particular patient. Not only does big data improve on existing practices, but has helped to introduce entirely new nursing professions like nurse informaticists and clinical nurse leaders.

Starting an Innovative Healthcare-Related Business

Where the ins and outs of healthcare-related business used to be quite esoteric, with access reserved for those who go through the proper educational channels, the new model is much different. From fitness trackers to STD specific dating apps, the industry has opened up to tech giants and independent coders. Now, anyone with an entrepreneurial spirit, regardless of their initial proximity to the healthcare field, can create a successful healthcare-related business.

Doctors interested in starting up their own private practice have an easier time now more than ever. With new and highly effective finance and administration software, they are able to get their business up and running quickly without having to go through a trial and error period with their software. Many private practices are embracing new technology to make the patient experience more pleasant by allowing patients to check in via tablet, engage in telehealth services, and manage payments online.

Nurses are also getting into the business side of the healthcare world. Nurses are starting businesses and innovating products across the world, and these innovations have helped countless thousands of patients and doctors. Multi-colored IV lines indicating the different medicines held inside were developed by a pair of nurses in 2003 and can now be found all over the globe. These entrepreneurial nurses are not only improving the world around them, but as they do, they are developing skills and competencies outside of their clinical experience.


Healthcare, no matter where you are, is a business at the end of the day. It requires employees and capital in order to function, and finding the optimal way to run this business not only helps it to be a success, but provides increasingly high-quality healthcare to all. If you’re interested in starting your own healthcare-based business, don’t wait, because there is no telling the impact your idea might have on the world.


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