By Maurice C. Rice
Subliminal perception is real and when subliminal messages are used with intention, the can indeed alter an individual.
In the late 20th century, academic researchers began to understand and prove the effectiveness of subliminal messages, something that clever advertisers had already known for at least fifty years.
The general public gets kinda creeped out by this thought.
Subliminal messages are often looked at as this sinister, Corporate Big Brother kinda thing. And evidently, tossing subtle sexual or otherwise provocative imagery into advertisements has been a staple of Madison Avenue advertising agencies since at least the 1950s.
So … yeah, it’s easy to be skeptical of subliminal messaging if that is the way it is used.
But subliminal messaging doesn’t have to be something that is used against you. Instead, what if you could harness that power and have your behavior and moods altered in the ways you want to be changed! It’s well within your reach, according to those who specialize in the “Theory of Mind“.
And the science is there, too. According to research published in Neuroscience of Consciousness, subliminal messages ” can be used to change our thoughts, attitudes, emotions, and actions”, and that these effects are often long-lasting.
“Subliminal stimulation was shown to influence current moods, political attitudes, intentions, choices and decisions and cognitive strategies,” the researchers concluded, noting that advertising is only one of myriad examples of “practical application” of subliminal messages.
The trouble is, when it comes to our health, we’re already being bombarded with constant messaging to consume things and take actions that might be contrary to our overall health, both in the short and in the long run.
Look at two of the most popular and heavily advertised products of the 20th century, the ones whose advertisements are still studied today by historians and kooky conspiracy theorists alike. Big Tobacco and Coca Cola.
Sugar water and smokes. Made a lot of people rich. And a lot of diabetes and lung cancer, too. It’s hard to fathom how such destructive products could become consumed so frequently all across the world, and almost all of it can be attributed to marketing and advertising.
Point is, subliminal messaging works. We don’t precisely know how it works, or which methods work for which individuals, but the science is there on the overall phenomenon of our brain picking up and retaining instructions from stimuli that aren’t readily apparent to us.
And we need to acknowledge that we are being bombarded with these messages whether we want those messages are not. Negative or self-defeating imagery and messaging is constantly inundating us. On TV, on social media. Everywhere.
With that as the the realistic backdrop to our lives in the 21st century, it seems reasonable to try to combat the bombardment of those messages — both those that we perceive consciously and those underneath our normal faculties — that run contrary to our personal health and well being.
Again, recent studies help us draw a roadmap for the practical application of subliminal messaging on our individual health. Researchers have recently proven that subconscious visual cues can help individuals bolster their self-confidence and revive their inner strength. Athletes were able to boost their performance and older adults began reversing the deterioration of physical abilities when they were given subliminal signals designed to counter the negative age stereotypes common in mass media today.
There are a couple ways that subliminal aids work, primarily visual and auditory. One popular method is to expose one self to pictures, symbols and sometimes words that appear so quickly that it only registers beneath the surface of your conscious mind.
And then there are auditory subliminal messages which are a bit more complicated. Many self-help audio products merely repeat affirmations or mantras, which of course can be effective in improving positive thoughts in the conscious brain, but because these types of overt messages aren’t registering in one’s subconscious mind.
However, when a particular audio message is sped up to just beyond the point of audible recognition, and overlayed with music and other sound effects easily discernible to the conscious minds, the subliminal messaging affect work. This is how the more sophisticated and proven self-help audio experts make their recordings.
“The unconscious/preconscious mind is able to perceive a recorded verbal message that cannot be consciously understood at the high rate of speed at which it was recorded,” concluded authors of a 1986 study that showed that subliminal audio can impact participants’ dreams.
Proponents of subliminal self help make a compelling argument that their methods help individuals strip away negative messaging, and in time help people make transformational changes.
Sounds pretty good to me!
Maurice Rice is a frequent contributor to reddit/r/subliminal.